Website traffic is great, but is it leading to more sales for your business?
Having a website is key to your digital presence. Your small business website serves as the home base for all of your online and offline marketing.
But when potential customers visit your website, what do they do?
Are they confused about what products or services you offer?
Is it difficult to contact you?
Are you upfront and transparent about your pricing?
Most of your website traffic is due to people looking for the products and services you offer. It’s important to make sure your website strategy leads to sales.
Here are six ways you can convert your website traffic into more sales.
6 Ways To Convert Website Traffic Into More Sales
1 | Use Your Blog To Share Helpful Content
One of the biggest mistakes small businesses make is not having or using a blog on their site.
Blog posts allow you to market your products and services and target specific customers.
The best way to use your blog is by sharing helpful content for your readers. Your goal is to be as helpful as possible, so they look to you when they need the types of products or services you offer.
2 | Offer Discounts And Promotions On Your Home Page
Your homepage on your website shouldn’t be about you; it should be about your customers!
By offering discounts and promotions on your homepage, you make it clear that you are there to serve your customers!
3 | Make Your Contact Information Easy To Find
Have you ever visited a website where you couldn’t find the contact information?
It’s frustrating and causes most people to leave your site.
Be sure to include your contact information on every page and make it easy for customers to find it.
4 | Integrate Promotions And Offers With Educational Content
As mentioned above, using blog posts to share helpful information will help potential customers view you as a subject matter expert.
Since you are already providing helpful information, help customers bridge the gap and find the products they need.
I suggest including your contact information or specific information about how you can help at the end of each blog post.
5 | Streamline Your Customer Journey
If you’re not familiar with the phrase “customer journey,” check out this resource by Duct Tape Marketing. https://ducttapemarketing.com/small-business-guide-to-customer-journey/
Your customer journey is simply the path you take your customers on from when they show interest in your product or service until they do or don’t decide to do business with you.
Your website should make it clear what you have to offer and how customers can contact you.
6 | Add Social Proof
According to this article in Inc. magazine, 84% of people trust online reviews as much as they trust their friends!
Sharing reviews and testimonials on your website and social media builds social proof and trust with potential clients.
What steps can you take to improve your website and overall marketing strategy?
Which of these tips can you implement to convert website traffic into more sales?