The holidays are already here!
Even if you don’t have a holiday marketing strategy for your small business it’s not too late to get started.
Many people wait until the last minute to look for the best deals and find ways to save.
If you’re still looking for holiday marketing ideas for your small business here are five strategies you can implement quickly into your overall business marketing plan.
5 Holiday Marketing Strategies For Your Small Business
1 | Offer Discounts
Offering discounts is a great way to reach new customers. The holidays can be financially stressful so giving a discount can incentivize people to purchase.
2 | Host A Local Holiday Event
The holidays are busy for most people so it’s difficult to plan for events. However, you can simply offer a drop-in at your favorite local restaurant or coffee shop as a way to show your clients how much you appreciate them. Signup Genius is a great tool for planning events.
3 | Reward Your Current Customers
One way to reward your current customers is to offer them a discount on their next purchase or service. If you’re in the service industry you can upgrade their service for one month. (They may decide to keep it!)
4 | Make Your Products Or Services Gift-able
Create a gift card so someone can purchase and gift the products or services that you offer to a friend, family member or colleague.
5 | Create A Referral Program
You should already have a referral program! But if you don’t the holidays are a great time to get started. You can start by offering a $25 or $50 gift card or Starbucks card for any new clients they refer.
Wish all of your customers Happy Holidays! I suggest sending a handwritten card, but even a personalized email will do!
What is your holiday marketing plan for this year? Which one of the ideas above can you adapt for your small business?