What is local search optimization, and why does it matter for your small business?
Did you know that 97% of users search online to find a local business?
Did you also know that 78% of local searches on a mobile device result in an offline purchase
There are several good reasons why you need to optimize your small business marketing plan for local searches.
This includes SEO (Search Engine Optimization) for your website and other platforms like Google My Business, Facebook, Instagram, and other social media channels.
Small businesses that utilize local search strategies have a competitive advantage over their competition.
Best of all, many of these strategies are easy to implement.
Here are some simple local search tips that will benefit your small business.
5 Simple Local Search Tips That Will Boost Your Business
1. Claim And Update Your Google My Business Account
If you haven’t already set up your Google My Business account, then what are you waiting for?
One mistake small business owners make is not updating their Google My Business (GMB) account after setting it up. Google pays attention to active GMB accounts.
Adding photos and creating offers will help you rank higher.
2 Optimize Your Website For Local Search
It’s important to work with a web designer who knows and understands local search optimization.
Several factors help your small business website rank higher for local searches, like having the right geographic and keyword content on your site, backlinking to other local businesses, and connecting your website with your social media accounts.
One big factor is to ensure that ALL of your contact information, including your phone number, email address, and physical address, are listed on your website.
3 Start Blogging
Blogging is one of the best ways to build an inbound marketing strategy for your website and social media.
The best way to use your blog is to share helpful tips and offer information that you know your potential clients or customers are looking for.
You can also use your blog to highlight new products and services or offer discounts or seasonal specials.
All of the websites I build have a blogging capability for those who choose to use them.
4 Claim All Of Your Business Directories
5 Connect Your Social Media Channels To Your Website
First of all, it builds your brand and helps people get to know you better and faster.
Second, having the links to your social media accounts on your website drives traffic to both your website and your social media accounts.
Linking your social media accounts also improves your overall digital presence.
Start Or Join A Local Referral Group
A local referral group is a great way to improve your local presence and grow your business. Start or look for a group of like-minded small business owners who you can support and who will be a referral partner.
Which one of these local search strategies can you take action on today?
Contact me to learn more about coaching and local business marketing.