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writing content that sells

Creating Content That Sells

Tips for creating compelling content that drives sales and conversions.

What You'll Learn:

  • Understanding your audience
  • Writing persuasive copy
  • Using visuals to enhance content
  • Content planning and scheduling
  • Measuring content effectiveness

Why Take This Class?

  • Craft persuasive and engaging content that drives conversions.
  • Understand your audience to create targeted, effective messages.
  • Use proven techniques to improve your content’s impact.

Next Class:

TBD

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Class Agenda

Lecture Part 1: Understanding Your Audience & Writing Persuasive Copy

6:00 PM CST - 6:55 PM CST

In the first hour of class, we’ll start by discussing the importance of understanding your audience. We’ll cover techniques for identifying your target audience and tailoring your content to meet their needs and preferences. Then, we’ll dive into writing persuasive copy, focusing on how to craft messages that drive sales and conversions. Learn the key elements of compelling content and how to apply them effectively.

10-Minute Break

6:55 PM CST - 7:05 PM CST

We take a brief 10-minute break where you can grab a drink or snack, take a restroom break, or simply engage in the class live chat.

Lecture Part 2: Visuals, Content Planning & Measuring Effectiveness

7:05 PM CST - 8:00 PM CST

After we come back from the break, we’ll explore the use of visuals to enhance your content. We’ll discuss best practices for integrating images, videos, and other visual elements to make your content more engaging. We’ll also cover content planning and scheduling to ensure a consistent and effective content strategy. Finally, we’ll discuss how to measure the effectiveness of your content, using analytics and feedback to optimize your content marketing efforts.

Q&A Session (Optional)

8:00 PM CST - 8:30 PM CST

After the lecture is over, if you wish to stay a bit longer, we will have a Q&A session to answer any questions you have. You can submit questions in advance or put them in the live chat.

How It Works

  1. Enrollment: Sign up for a FREE account.
  2. Livestream and Downloads: Before the livestream of the class starts, you will be provided with links to the livestream and to download the materials (notes, slides, resource lists, etc.).
  3. Watch and Participate: Watch the private class YouTube livestream and participate in the live chat. You can submit questions before and during the class, you can also participate in polls and class discussions.
  4. After Class: Recordings of the class will be available after the class is over.
  5. Need Personalized Help? If you would like personalized assistance with a specific project, we offer group and private tutoring sessions.

Requirements

  • Device to view the livestream (computer, tablet, or smartphone)
  • Speakers or headphones
  • Notepad and pen for notes

Prerequisites

  • Basic computer experience
  • Experience browsing the internet