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marking your small business online

How to Market Your Business Online

Effective online marketing strategies to attract and retain customers.

What You'll Learn:

  • Developing a marketing strategy
  • Using social media for marketing
  • Email marketing techniques
  • Understanding analytics
  • Creating engaging content

Why Take This Class?

  • Develop a comprehensive online marketing strategy.
  • Attract and retain customers with proven digital marketing techniques.
  • Save money by learning to do your own online marketing.

Class Recording:

Watch on YouTube

 

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Class Agenda

Lecture Part 1: Online Marketing Strategies

6:00 PM CST - 6:55 PM CST

We start the class by discussing the most effective online marketing methods and strategies, and how to build a marketing strategy for your business.

10-Minute Break

6:55 PM CST - 7:05 PM CST

We take a brief 10-minute break where you can grab a drink or snack, take a restroom break, or simply engage in the class live chat.

Lecture Part 2: Content Marketing and Measuring Success

7:05 PM CST - 8:00 PM CST

In the second half of the class, we discuss content marketing and ways to assess the effectiveness of your marketing efforts using free analytic tools.

Q&A Session (Optional)

8:00 PM CST - 8:30 PM CST

After the lecture is over, if you wish to stay a bit longer, we will have a Q&A session to answer any questions you have. You can submit questions in advance or put them in the live chat.

How It Works

  1. Enrollment: Sign up for a FREE account.
  2. Livestream and Downloads: Before the livestream of the class starts, you will be provided with links to the livestream and to download the materials (notes, slides, resource lists, etc.).
  3. Watch and Participate: Watch the private class YouTube livestream and participate in the live chat. You can submit questions before and during the class, you can also participate in polls and class discussions.
  4. After Class: Recordings of the class will be available after the class is over.
  5. Need Personalized Help? If you would like personalized assistance with a specific project, we offer group and private tutoring sessions.

Requirements

  • Device to view the livestream (computer, tablet, or smartphone)
  • Speakers or headphones
  • Notepad and pen for notes

Prerequisites

  • Basic computer experience
  • Experience browsing the internet