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social media marketing strategies and tips

Social Media Marketing Tips and Strategies

Learn effective social media marketing techniques to engage your audience and grow your brand. Build your following, connect with your audience, and provide value your audience will love.

What You'll Learn:

  • Creating a social media strategy
  • Engaging your audience
  • Analyzing social media performance
  • Leveraging different social platforms
  • Creating shareable content

Why Take This Class?

  • Learn how to effectively engage your audience on social media.
  • Discover strategies to grow your brand’s online presence.
  • Increase your sales and customer loyalty through social media.

Class Recording:

Watch on YouTube

 

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Class Agenda

Lecture Part 1: Strategy and Data-Driven Decisions

6:00 PM CST - 6:55 PM CST

We start the class by reviewing the data and statistics behind social media tactics, demographics of each major social media platform, and the average conversion rates for different types of social media content. Learn how to build a following, how to create posts that result in clicks, how to use AI to save time, how to create posts that get engagement, and how to measure your success.

10-Minute Break

6:55 PM CST - 7:05 PM CST

We take a brief 10-minute break where you can grab a drink or snack, take a restroom break, or simply engage in the class live chat.

Lecture Part 2: Influencers, Viral Content, and Creative Strategies

7:05 PM CST - 8:00 PM CST

In the second-half of this class, we discuss social media influencers, the common elements in all viral content, the psychology behind what content gets clicks and what doesn't, and some creative social media marketing strategies you can try.

Q&A Session (Optional)

8:00 PM CST - 8:30 PM CST

After the lecture is over, if you wish to stay a bit longer, we will have a Q&A session to answer any questions you have. You can submit questions in advance or put them in the live chat.

How It Works

  1. Enrollment: Sign up for a FREE account.
  2. Livestream and Downloads: Before the livestream of the class starts, you will be provided with links to the livestream and to download the materials (notes, slides, resource lists, etc.).
  3. Watch and Participate: Watch the private class YouTube livestream and participate in the live chat. You can submit questions before and during the class, you can also participate in polls and class discussions.
  4. After Class: Recordings of the class will be available after the class is over.
  5. Need Personalized Help? If you would like personalized assistance with a specific project, we offer group and private tutoring sessions.

Requirements

  • Device to view the livestream (computer, tablet, or smartphone)
  • Speakers or headphones
  • Notepad and pen for notes

Prerequisites

  • Basic computer experience
  • Experience browsing the internet