How to Rank in Search Engines (SEO Basics)
Learn the fundamentals of SEO and keyword research to improve your website's visibility on search engines.
What You'll Learn:
- Basics of SEO
- Conducting keyword research
- On-page and off-page optimization
- Tracking SEO performance
- Avoiding SEO penalties
Why Take This Class?
- Increase your website’s visibility and attract more visitors.
- Learn how to do SEO yourself, saving on expensive SEO services.
- Understand how to avoid common SEO mistakes that can hurt your rankings.
Class Recording:
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Class Agenda
Lecture Part 1: Terminology & Introduction to Keyword Research
6:00 PM CST - 6:55 PM CST
We begin the class by covering the common terms used in search engine optimization (SEO) and keyword research. We then look at some free and paid keyword research tools that you can use to identify keywords you can target for your business.
10-Minute Break
6:55 PM CST - 7:05 PM CST
We take a brief 10-minute break where you can grab a drink or snack, take a restroom break, or simply engage in the class live chat.
Lecture Part 2: How to Optimize Your Website for SEO
7:05 PM CST - 8:00 PM CST
We return from a short break to discuss how to inject keywords into your website and optimize it to be picked up by search engines. Next, we look at how to measure our success and how to avoid SEO penalties.
Q&A Session (Optional)
8:00 PM CST - 8:30 PM CST
After the lecture is over, if you wish to stay a bit longer, we will have a Q&A session to answer any questions you have. You can submit questions in advance or put them in the live chat.
How It Works
- Enrollment: Sign up for a FREE account.
- Livestream and Downloads: Before the livestream of the class starts, you will be provided with links to the livestream and to download the materials (notes, slides, resource lists, etc.).
- Watch and Participate: Watch the private class YouTube livestream and participate in the live chat. You can submit questions before and during the class, you can also participate in polls and class discussions.
- After Class: Recordings of the class will be available after the class is over.
- Need Personalized Help? If you would like personalized assistance with a specific project, we offer group and private tutoring sessions.
Requirements
- Device to view the livestream (computer, tablet, or smartphone)
- Speakers or headphones
- Notepad and pen for notes
Prerequisites
- Basic computer experience
- Experience browsing the internet