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introduction to email marketing

Introduction to Email Marketing

Discover the power of email marketing and how to effectively use it to engage with your audience and grow your business. This class covers the basics of creating, managing, and optimizing email marketing campaigns.

What You'll Learn:

  • Fundamentals of email marketing
  • Building and segmenting email lists
  • Crafting compelling email content
  • Analyzing email campaign performance
  • Best practices for avoiding spam filters

Why Take This Class?

  • Learn how to build and grow your email list.
  • Create compelling email campaigns that drive engagement and sales.
  • Understand how to analyze and optimize your email marketing efforts.

Next Class:

TBD

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Class Agenda

Lecture Part 1: Fundamentals & Building Your Email List

6:00 PM CST - 6:55 PM CST

We begin the class with an introduction to email marketing. We’ll cover the fundamentals, we'll talk about the importance of email marketing, key concepts, and terminology. Next, we'll discuss email marketing platforms including their cost, features, and analytics tools. We will also discuss how to build and segment your email list effectively, ensuring you reach the right audience with the right message.

10-Minute Break

6:55 PM CST - 7:05 PM CST

We take a brief 10-minute break where you can grab a drink or snack, take a restroom break, or simply engage in the class live chat.

Lecture Part 2: Crafting & Analyzing Email Campaigns

7:05 PM CST - 8:00 PM CST

We come back after the break to discuss how to craft compelling email content that drives engagement and sales. We’ll cover best practices for creating impactful subject lines, email copy, and design. Additionally, we’ll delve into analyzing email campaign performance and optimizing your efforts to improve results. We’ll also discuss best practices for avoiding spam filters to ensure your emails reach the intended audience.

Q&A Session (Optional)

8:00 PM CST - 8:30 PM CST

After the lecture is over, if you wish to stay a bit longer, we will have a Q&A session to answer any questions you have. You can submit questions in advance or put them in the live chat.

How It Works

  1. Enrollment: Sign up for a FREE account.
  2. Livestream and Downloads: Before the livestream of the class starts, you will be provided with links to the livestream and to download the materials (notes, slides, resource lists, etc.).
  3. Watch and Participate: Watch the private class YouTube livestream and participate in the live chat. You can submit questions before and during the class, you can also participate in polls and class discussions.
  4. After Class: Recordings of the class will be available after the class is over.
  5. Need Personalized Help? If you would like personalized assistance with a specific project, we offer group and private tutoring sessions.

Requirements

  • Device to view the livestream (computer, tablet, or smartphone)
  • Speakers or headphones
  • Notepad and pen for notes

Prerequisites

  • Basic computer experience
  • Experience browsing the internet